Notchup – AI Co-Pilot for Engineering Managers and Talent Acquisition Managers | Demand Generation Specialist

Job Summary:

We are looking for an experienced B2B Demand Generation Specialist to drive both inbound and outbound lead generation efforts for our platform and services.

Key Responsibilities:

• Sole responsible to generate demand for our platform and services
• Research our ICP, identify pain points, buying behaviours and channels to leverage
• Define a mix of inbound and outbound campaigns to target our ICP across different channels
• Perform keywords and competitive research and produce supporting contents to execute the campaigns
• Collaborate with content producers to produce required contents for such campaigns
• Implement and execute the campaigns across multiple channels
• For outbound channels – define the messaging, target lists, implement the sequences and cold call prospects
• For inbound channels – define the messaging, and implement the campaigns, conversion tracking and retargeting
• Measure and optimise performance of each campaign to minimise the CPL generated
• Set-up landing pages as required and execute A/B tests to improve conversion
• Provide demand intelligence for our web and product team to help optimise our offering
• Report key metrics like CPL, CAq, No of bookings, etc on weekly basis.

Required Skills:

• 5 years of B2B lead generation and outbound sales experience for HRTech or IT Staffing industry, particularly to the US & UK Markets.
• Expert in lead research tools like Clay, Sales Navigator and similar
• Hands on experience of setting up campaigns in Apollo, SmartLeads and similar cold emailing tools.
• Hands on experience of setting up targeting campaigns in Ads, Google Ads, Facebook Ads and similar.
• Proficient in analytics tools like Google Analytics, MS Clarity, Amplitude and similar.
• Experience with PipeDrive or similar CRMs for managing leads and sales pipelines.
• Strong communication and interpersonal skills, with the ability to engage and convert decision-makers.

Source ⇲
WhatJobs