Notchup – AI Co-Pilot for Engineering Managers and Talent Acquisition Managers | Demand Generation S

Job Summary:
We are looking for an experienced B2B Demand Generation Specialist to drive both inbound and outbound lead generation efforts for our platform and services.

Key Responsibilities:
Sole responsible to generate demand for our platform and services
Research our ICP, identify pain points, buying behaviours and channels to leverage
Define a mix of inbound and outbound campaigns to target our ICP across different channels
Perform keywords and competitive research and produce supporting contents to execute the campaigns
Collaborate with content producers to produce required contents for such campaigns
Implement and execute the campaigns across multiple channels
For outbound channels – define the messaging, target lists, implement the sequences and cold call prospects
For inbound channels – define the messaging, and implement the campaigns, conversion tracking and retargeting
Measure and optimise performance of each campaign to minimise the CPL generated
Set-up landing pages as required and execute A/B tests to improve conversion
Provide demand intelligence for our web and product team to help optimise our offering
Report key metrics like CPL, CAq, No of bookings, etc on weekly basis.

Required Skills:
5 years of B2B lead generation and outbound sales experience for HRTech or IT Staffing industry, particularly to the US & UK Markets.
Expert in lead research tools like Clay, LinkedIn Sales Navigator and similar
Hands on experience of setting up campaigns in Apollo, SmartLeads and similar cold emailing tools.
Hands on experience of setting up targeting campaigns in LinkedIn Ads, Google Ads, Facebook Ads and similar.
Proficient in analytics tools like Google Analytics, MS Clarity, Amplitude and similar.
Experience with PipeDrive or similar CRMs for managing leads and sales pipelines.
Strong communication and interpersonal skills, with the ability to engage and convert decision-makers.

Source ⇲
WhatJobs